loop imageFinally a Cred ad everyon…
Random +4

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Over the past few years, Cred has emerged as one of the most high-profile advertisers in India. Its ads are known for featuring celebrities and being inevitably funny in a rather whimsical manner. Mind you, one problem that the ads have had is that they are generally do not seem directly linked to the product and as a result, many people like the ads, but still do not know what Cred is actually ab… Read more
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loop imageEver seen such a 'Dhincha…
Note-to-self

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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There is a term in Hindi, perhaps borrowed from another language - Dhinchak. In simple terms, it means something that is very shiny, glittery and showy, and often superficially so. Well, it has been a while since a phone's appearance took our eyes totally off its spec sheet - well, mainly because our eyes were too dazzled to see anything after seeing the phone itself. So here's looking at the phon… Read more
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loop imageNew OnePlus Nord Alert - …
Gadgets +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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There's a new OnePlus in town. And this time it is not one of the biggies, but a more budget friendly offering starting at Rs 24,999 from the Nord series. Or wait, scratch that - the OnePlus Nord CE series. CE by the way stands for Core Experience, and refers to phones that do the basics brilliantly, and then some. The Nord CE series is a huge bestseller in the country, so the Nord CE4 has some he… Read more
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loop imageFor all the noise it made…
Branding +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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It has been making news for the past couple of days, and for many, that is proof of its successBut is that actually the case? We are talking of Boat's ad poking fun at Apple on the front page of the Times of India and all over social media on the weekend. "Don't be a Fanboy, be a Boathead" the ad proclaimed, claiming to be better than Apple (the fruit is shown in the as as a not too subtle indicat… Read more
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loop imageCMF Buds: Nothing's got u…
Gadgets +4

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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You might be a little tired of us saying this but the products of Nothing, the tech start up from Carl Pei (he of OnePlus fame) have got a way of catching the eye and piquing the interest. And that continues with the CMF Buds, which come under Nothing's more affordable sub-band, CMF. They are TWS with ANC and are priced at Rs 2,499. And what the heck, we cannot resist saying it - they are SO Orang… Read more
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loop imageEpic Ads: How Luxor highl…
Advertising +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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It is an item of stationery a lot of us use very day - at least those of us who have not totally gone digital. We are talking of the highlighter, that broad flat pen which comes with flurosocent coloured ink that we use to highlight parts of a document. Everyone pretty much knows it and how it works. How on earth can one advertise something like it creatively? One way is to stick a celeb in it. W… Read more
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loop imageThe Nothing Phone (2a) is…
Gadgets +2

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Love him or not, you gotta hand it to Carl Pei - he gets his products attention. The latest to be put into the Pei-induced spotlight is the new Nothing Phone (2a). This is the most affordable phone from Nothing, Pei's new initiative post OnePlus. It is priced at Rs 23,999, which puts it right in the middle of some very competitive devices. The challenge for it is to make sure that its difference m… Read more
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📼

⁠It all begins here.
Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
⁠It all begins here.

🫔

⁠This is the genesis.
Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
⁠This is the genesis.

🧛‍♂️

⁠Here's where the journey…
Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
⁠Here's where the journey starts.
loop imageNothing Phone (2a) ad: A …
Polls +6

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Whatever you can accuse Carl Pei's venture Nothing (yes, he called it that) of, being predictable is not one of them. The former OnePlus co-founder has charted a rather different with his new enterprise, with radically differently designed and packaged products. So when Nothing signed up the rather unorthodox Ranveer Singh (although he had endorsed other brands in the past), we expected a rather u… Read more
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loop imageVivo V30 Pro: Is this Rs …
Photography +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Raise the topic of phones with great cameras and it is a fair chance that the "usual suspects" will pop up - the iPhone 15 Pro Max, the Galaxy S24 Ultra, the Pixel 8 Pro, the Vivo X100 Pro and now, the Xiaomi 14 Ultra...and a few other flagships. Almost no one will mention the Vivo V30 Pro, a phone recently launched for Rs 41,999. After all, it is not a "real" flagship. Well, perhaps not, but it c… Read more
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loop imageHow Harley Davidson Annou…
Advertising +5

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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We love storytelling, but ads that deliver the message without taking up too much time have a special place in our heats. Ads are after all, intrusions - they interrupt our lives - so those that do so with minimum fuss and maximum effect are very special, They do not intrude much but get the message across. Five years ago, Harley Davidson came up with precisely this sort of precise ad for its for… Read more
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loop imageSo what did Steve Jobs de…
Books +3
Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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He might have prayed on the altar of minimalism and have been super finicky about tiny details, but Lord be praised, Steve Jobs was super mortal when it came to his work space and desk. There were papers everywhere, picture frames and pens scattered at random and of course, books. Lots of books. The next time someone reproaches you for a messy desk, tell them you are being like Steve....
loop imageUrban Company's Chhoti So…
Advertising +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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One of the perils of using an ad film to send a strong social message is that sometimes there is far too much on presentation, and the message itself gets diluted. We think that is what has happened with the much talked about Chhoti Soch ad from Urban Company, which has grabbed a fair deal of attention in recent days. Do we support the message in the ad? One hundred per cent. Do we like the ad? Ah… Read more
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loop imageStreet photography magic …
Photography +2

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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A few days ago, we had written about the Xiaomi 14, which comes with cameras from one of the biggest names in photography, Leica, Leica is known as the boss of street photography, and this snap at Khan Market shows us why. The picture is taken in the shadows with it being bright sunlight just next to them. There are several people in the frame, but we wanted to focus on two. The 75 mm mode blu… Read more
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loop imageThe phone with Leica came…
Gadgets +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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One of the most talked about gadgets in the recently concluded Mobile World Congress (MWC) at Barcelona were Chinese brand Xiaomi's Xiaomi 14 series of flagship phones. These not only come with the usual flagship specs (big processor and so on) but actually have cameras designed in collaboration with one of the biggest names in photography, German legend Leica! Well, the Xiaomi 14 is going to be c… Read more
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loop imageEver seen a phone that lo…
Gadgets +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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They keep making wisecracks about its name, but Vivo's sub-brand iQoo (which stands for 'I Quest On and On,' incidentally) has been coming out with some amazing devices of late. And the latest is the iQoo Neo 9 Pro. We will talk of its specs and all in due course, but right now, we will simply ask you to LOOK at it - have you ever seen a phone look like this? This is the fiery red version. There's… Read more
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🖤

⁠This is the genesis.
Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
⁠This is the genesis.
loop imageThe two-edged sword that …
Marketing +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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We have just been infomed that Nothing, Carl Pei's well-known venture, has a new brand ambassador. And it is none other than well-known Hindi film actor, Ranveer Singh. The actor has a massive following, is often in the news and is known for his energetic (some would say "hyper") personality.  Nothing is a relatively new brand, trying to make its presence felt. Sounds like a match made in heaven, … Read more
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