Pixar can be a perfect advertising & marketing case study
Recently, I got into the rabbit hole of non-real brands in animation movies &
Pixar nails it brilliantly
The brands are now part of pop-culture references & generating revenue
A few of the iconic brands Pixar created —
❤️
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1. Toy Story (1995)
Nothing can get more iconic than Buzz Lightyear.
It has been the part of our lives for almost three decades now.
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2. Monster Series (2001, 2013)
The list cannot be completed without mentioning the Monsters University and Inc.
I feel this is the first time when a non-real brand got its recognition at such a scale.
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3. Cars (2006)
This movie is filled with brands and yet you do not feel overwhelmed.
Be it, Rust-eze’s, Dinoco, Piston Cup, Radiator Spring, shops in Radiator Spring.
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Trivia — Pixar has a habit of leaving a lot easter's egg in the movies.
Dinoco is also a part Toy Story 4 (gas station scene).
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4. Wall-e (2008)
Buy n Large (BnL) is the best 360 integration of Pixar movies so far.
You can see it everywhere from banners, merchandise to even glass cups.
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5. Up (2009)
The Adventure Book — This brought back the love of scrapbooks and documentation in this digital world.
There’s an immense craze for Adventure scrap books among children.
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6. Soul (2020)
It captures the essence of New York brilliantly, especially the club — Half Note
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I know I must not have covered everything and left a lot of brand identities from Pixar 🙏🏼
What are your favourite brands you can recall from movies which have reached their iconic status?
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