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Webflow's new branding
Thais Zochi
Looped by 
@thaiszochi5308
 Β· Oct 06, 2023
Thais Zochi
bit image
What about Webflow's new branding and UI? I really liked it, although I also liked the old one. By the way, it almost never happens with me -- I always tend to complain about branding changes at first. What are your thoughts? I'm really curious to find out what you think.
Thais Zochi
Here is some of the defense I read on x/Twitter, in various profiles: There are 3 shapes that form the icon. The square represents HTML's box model The curve represents CSS's border radius And the dash represents Javascript Before reading it, I had already associated the 3 shapes with HTML, CSS and JS in my mind, and I think it is quite impressive...
OCT 7, 2023
Himanshu Khanna
him
replied
Thais Zochi
Thais
What about Webflow's new branding and UI? I really liked it, although I also liked the old one. By the way, it almost never happens with me -- I always tend to complain about branding changes at first. What are your thoughts? I'm really curious to find out what you think.
image
Strangely I don’t recall the earlier identity. And I’m yet to Google it.
Himanshu Khanna
Just checked the earlier one @thaiszochi It's nice but I might have never recognised it otherwise. Perhaps, not as memorable.
Vidhunnan Murugan
vidhunnan6056
replied
Himanshu Khanna
Himanshu
Strangely I don’t recall the earlier identity. And I’m yet to Google it.
bit image
Vidhunnan Murugan
Why all the brand are going darker for their colour?
Himanshu Khanna
him
replied
Vidhunnan Murugan
Vidhunnan
Photo
image
How is this darker? 🀭
Vidhunnan Murugan
vidhunnan6056
replied
Himanshu Khanna
Himanshu
How is this darker? 🀭
Oops, I meant to say more of same color on the darker or brighter shades
OCT 12, 2023
Thais Zochi
thaiszochi5308
The old representation is really vivid in my mind yet. But probably because I use this tool so often. I don't yet recognize the new icon as Webflow's icon (and it has been a few days now)
Himanshu Khanna
him
replied
Thais Zochi
Thais
The old representation is really vivid in my mind yet. But probably because I use this tool so often. I don't yet recognize the new icon as Webflow's icon (and it has been a few days now)
How many days is too many to get around to recognising this mark? 😁
Thais Zochi
thaiszochi5308
The new brand is not darker or lighter, really. The image I chose for the post might have misled you. They defined both logos to be very neutral, so they can put it on top of the designs people do with their product.
Thais Zochi
@him I wish I knew πŸ˜‚