The ad was part of the "you are not you when you are hungry" ad campaign which had featured a number of celebrities. However, the inclusion of Rowan Atkinson's Mr Bean character took it to another level. Although a legendary figure in comedy, Mr Bean had not been seen for a while - his last public appearance had been in the opening ceremony of the 2012 Olympics. He remained a very well-known and well-loved figure, particularly among children and youngsters, and even struck a nostalgic chord among older folk. In short, he was perfect for Snickers' target audience. And the ad was perfect too!

The 1-minute-long ad was directed by the legendary Daniel Kleinmann, known for directing the title sequences in James Bond films. It was based in ancient China and featured a group of warriors running silently thought the night, leaping over rooftops and avoiding attention as they proceed on a secret mission. One of them however, lags far behind, and stumbled and struggles. He is called Cheung, but he actually is the only non-Chinese in the group, Mr Bean.

As Mr Bean trails his team members, they ask him to focus and remember his training, Fat chance,. Cheung/ Mr Bean is a walking accident, in best Mr Bean tradition,.

It all seems set to end badly as Mr Bean falls right through a roof and ends up right in the midst of the enemy. Cue classic Mr Bean expressions of confusion.

Bean looks up at the hole in the roof through which he fell in and sees his friends. "Cheung, you lose ficus when you are hungry!" one of them shouts out to him. And now comes THE moment of the ad!