It's the simplicity of 'Wreckshaw' that makes the ad special. We like the simple narrative of the ad (no plot at all), the fact that it is short (it is over before you realise it) and the fact that it highlights a key feature of the iPhone without any specs or hyperbole. And yes, the ad being totally based in India is a bonus, although in a perfect world, it would have featured a song by Diljit Dosanjh for good measure. Apple makes tech products and does not talk tech in ads about them, which makes the ads easier to understand. Wreckshaw is a great example of this. You can see the ad here:
https://youtu.be/37bI4ccKLI0?s…