It is an item of stationery a lot of us use very day - at least those of us who have not totally gone digital. We are talking of the highlighter, that broad flat pen which comes with flurosocent coloured ink that we use to highlight parts of a document. Everyone pretty much knows it and how it works. How on earth can one advertise something like it creatively? One way is to stick a celeb in it. Well, in 2015, Luxor thought different. The result was epic!