2. Insanely Simple: The Obsession That Drives Apple's Success
This is not an about Steve Jobs book, but for those who want to read about Jobs at work, creating those magical presentations and driving the team to come out with those amazing ad campaigns and messages, this is perfect. Segall interacted closely with Jobs, and this is THE book for folks wanting to figure out how he worked. Oh yes, the abrupt snaps and remarks are there. So is genius!