It is an elegant ad, with some great footage. It is not a classic Cola ad (in fact its feel-goodness is very Coca-Cola like) and does not fit in with Thums Up's Taste the Thunder tag (which seems out of place at the end), but the brand ends up blending beautifully with one of Bengal's most cherished festivals.
We still smile when we see it.
And think of Soumitra Chatterjee.
And Thums Up.
https://youtu.be/50Pk_qCJ3Bg?s…