loop imageIt is a truth that sounds…
Technology +4

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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It is a truth that sounds right out of the Marvel universe: with great gaming phones come great price tags. The reason is simple: good gaming requires good hardware - a good processor, a good display, lots of memory, good sound, good battery and so on. And all of that costs money. A lot of money. So much so that if you actually want to play games at the highest settings on your phone, you will nee… Read more
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loop imageA World Cup special editi…
Gadgets +6

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Special edition phones have had a sort of dodgy record in the Indian market. We have had IPL teams and the odd football side come out with special phone editions but with limited success. Xiaomi is looking to change that with a special edition of its bestselling Redmi Note 13 Pro+ phone - it has tied up with the 2022 FIFA World Cup winning Argentina team to come up with a special edition of the p… Read more
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loop imageHere's looking at you, Go…
Gadgets +4

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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There's a new Pixel in town. And it is the most affordable new Pixel too. Mind you, "most affordable" is relative - the Pixel 8a, which we are talking about, is priced much lower than the Pixel 8, which starts at close to Rs 70,000, but at Rs 52,999, is much higher than the Rs 43,999 the Pixel 7a and Pixel 6a were priced at. Just what do we get for all them extra bucks? Hang on, let us tell you.
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loop imageThe Moto RAZR Ad that App…
Storytelling +4

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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The past few days have seen a fair deal of hue and cry in the advertising world over Apple's "Crush" ad. The featured a number of objects including pianos, books, clocks and computers being crushed and then finally being compressed into a super slim iPad Pro. Apple has since apologised for the ad, which had offended many people for its destruction of objects that are revered and considered part … Read more
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loop imageA good tablet for Rs 12,9…
Gadgets +2

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Xiaomi has had the knack of coming out with devices that look premium and yet are relatively easy on the pocket. And its latest tablet in India, the Redmi Pad SE, totally fits this bill. At first glance, this looks like a very premium product with a very slim (7.36 mm) aluminium alloy body and frame, and a 11 inch display. There is general surprise when people discover that the tablet actually starts at a price of Rs 12,999!
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loop imageVivo V30e - a looker with…
Gadgets +4

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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With great design and cameras generally come stiff price tags. Vivo has been trying to change that, especially with its V series, We had talked about how the brand had managed to pack in some very serious camera muscle into its V30 Pro at around Rs 40,000 a few weeks ago, and now we are seeing the most affordable device in the V30 series - the V30e which starts at Rs 27,999 and has some pretty impressive looks and cameras for that price.
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loop imageThe 10 year old BT Blueto…
Gadgets +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Imagine using an iPhone 6 today? Or the original OnePlus? And imagine if it still worked perfectly and better than the other devices at its price? Tech is not supposed to work like that, right? A device that is ten years old has no real business still being among the best in the business in the normal course of life. But then, the Logitech K480 multi-device keyboard is not your run of the mill te… Read more
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loop imageApple's new iPhone ad is …
Advertising +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Apple has come out with a new iPhone ad and well, it is typically Apple in its directness and simplicity, but what is really interesting is that it is also incredibly India. Apple has been adding Indian elements to its ads in recent times - a reflection of its growing popularity in the country perhaps - and this is another one that's deeply Indian in flavor. And it works perfectly!
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loop imageThriller readers alert: C…
Books +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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When it comes to crime writing, the Gold Dagger awarded by the Crime Writers' Association is considered to be the ultimate award. It is given to "best crime novel by an author of any nationality, originally written in English and first published in the UK during the judging period." And it defines a crime novel as including "thrillers, mysteries, police procedurals, psychological suspense novels a… Read more
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loop imageSeven Films that were bet…
Entertainment +4

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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"It is pretty good, but you really should read the book it is based on," if we had a buck for every time we have heard that phrase after watching a film that was based on a book (and so many are), we would have had enough to start a small library of our own. The battle between book lovers and the films they have inspired them is a long one, and has been going on for a while. By and large, to be fa… Read more
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loop imageFinally a Cred ad everyon…
Random +4

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Over the past few years, Cred has emerged as one of the most high-profile advertisers in India. Its ads are known for featuring celebrities and being inevitably funny in a rather whimsical manner. Mind you, one problem that the ads have had is that they are generally do not seem directly linked to the product and as a result, many people like the ads, but still do not know what Cred is actually ab… Read more
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loop imageEver seen such a 'Dhincha…
Note-to-self

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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There is a term in Hindi, perhaps borrowed from another language - Dhinchak. In simple terms, it means something that is very shiny, glittery and showy, and often superficially so. Well, it has been a while since a phone's appearance took our eyes totally off its spec sheet - well, mainly because our eyes were too dazzled to see anything after seeing the phone itself. So here's looking at the phon… Read more
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loop imageNew OnePlus Nord Alert - …
Gadgets +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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There's a new OnePlus in town. And this time it is not one of the biggies, but a more budget friendly offering starting at Rs 24,999 from the Nord series. Or wait, scratch that - the OnePlus Nord CE series. CE by the way stands for Core Experience, and refers to phones that do the basics brilliantly, and then some. The Nord CE series is a huge bestseller in the country, so the Nord CE4 has some he… Read more
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loop imageFor all the noise it made…
Branding +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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It has been making news for the past couple of days, and for many, that is proof of its successBut is that actually the case? We are talking of Boat's ad poking fun at Apple on the front page of the Times of India and all over social media on the weekend. "Don't be a Fanboy, be a Boathead" the ad proclaimed, claiming to be better than Apple (the fruit is shown in the as as a not too subtle indicat… Read more
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loop imageCMF Buds: Nothing's got u…
Gadgets +4

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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You might be a little tired of us saying this but the products of Nothing, the tech start up from Carl Pei (he of OnePlus fame) have got a way of catching the eye and piquing the interest. And that continues with the CMF Buds, which come under Nothing's more affordable sub-band, CMF. They are TWS with ANC and are priced at Rs 2,499. And what the heck, we cannot resist saying it - they are SO Orang… Read more
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loop imageEpic Ads: How Luxor highl…
Advertising +3

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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It is an item of stationery a lot of us use very day - at least those of us who have not totally gone digital. We are talking of the highlighter, that broad flat pen which comes with flurosocent coloured ink that we use to highlight parts of a document. Everyone pretty much knows it and how it works. How on earth can one advertise something like it creatively? One way is to stick a celeb in it. W… Read more
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loop imageThe Nothing Phone (2a) is…
Gadgets +2

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Love him or not, you gotta hand it to Carl Pei - he gets his products attention. The latest to be put into the Pei-induced spotlight is the new Nothing Phone (2a). This is the most affordable phone from Nothing, Pei's new initiative post OnePlus. It is priced at Rs 23,999, which puts it right in the middle of some very competitive devices. The challenge for it is to make sure that its difference m… Read more
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📼

⁠It all begins here.
Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
⁠It all begins here.

🫔

⁠This is the genesis.
Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
⁠This is the genesis.

🧛‍♂️

⁠Here's where the journey…
Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
⁠Here's where the journey starts.
loop imageNothing Phone (2a) ad: A …
Polls +6

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Nimish And Akriti (We Write)
We write on tech and advertising. And whatever catches our fancy.
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Whatever you can accuse Carl Pei's venture Nothing (yes, he called it that) of, being predictable is not one of them. The former OnePlus co-founder has charted a rather different with his new enterprise, with radically differently designed and packaged products. So when Nothing signed up the rather unorthodox Ranveer Singh (although he had endorsed other brands in the past), we expected a rather u… Read more
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