The new logo consists of two elements, a wordmark and a new symbol, known as the Orbit.

Alongside refreshing the iconic blue and refining its unique wordmark, we introduced a new symbol, L’Orbit, to reflect the new North Star: ‘move people through the wonders of sport.’ The symbol conveys movement and circularity, with a strong angle inspired by the iconic wordmark and a peak representing its connection to outdoor sporting activities.

Representing a mountain, a sail, a wave, or even a heartbeat, the peak at the end of the Orbit closes the movement towards new heights.

New wordmark is with looser kerning, the bespoke typeface, Decathlon Sans, feels more legible than the previous iteration. Work by one of my fav type foundries: Grilli type

kinetic typography animations throughout are ✨

Cool typography explorations - 1

Cool typography explorations - 2