Just when it seemed Pepsi had won this round of the Cola wars, Coca-Cola unleashed a new, one minute ad called "Passion has a color." Conceptualised by Wieden-Kennedy, it was directed by Tarsem Singh, who had shot to fame with his video of REM's "Losing My Religion." Shot almost entirely in Jaisalmer, it featured no known cricketers, but simply paid tribute to street and maidan cricket. It showed cricket being played in streets, fields, playgrounds...

There were Coca-Cola banners on some walls, and a few bottles placed here and there, but there was no reference to the brand at all. It was just cricket being played by 'normal' people in their everyday lives. And was shot through a red filter that was the color of, you guessed it, Coca-Cola. 'Passion has a color,' the ad subtly said. Accompanying this was the music and voice of Nusrat Fateh Ali Khan singing the famous "Dum Mast Kalandar Mast Mast..."